WHAT IS THE STATE OF THE CREATIVE INDUSTRY?

NOLLYWOOD

Being the Second-largest film industry in the world grew by 60% since 2023 growing N11.5Billion in 2024

MUSIC

Projected to hit $182M revenue by 2026; Afrobeats streaming exceeds 30B global streams

FASHION & BEAUTY

Valued at $6.14B combined this industry is influencing global runways and digital trends.

GAMING

Gaming industry has grown on track to surpass $126M   in revenue by 2027

PODCAST

Podcasts listening increased by 222% becoming Nigeria’s fastest growing digital storytelling format.

Female creators make up the largest share on Instagram, accounting for about 195,661 (41.7%) of total identified profiles.

32%

32% of creators earn primarily from digital products & services, matched by another 32% who rely on brand partnerships & sponsored content. 

6.3M

On TikTok alone, over 6.3 million Nigerian creators are building communities and monetizing influence.  

3.23%

Only 3.23% of creators make over $5,000 monthly from their work. 

37.1%

For 37.1% of creators, their creative income makes up just 0–25% of total earnings. 

This report captures not just the numbers but the human stories of resilience, breakthrough, and global scale.